Первая тема: Pitching for Tech Entrepreneurs: Early Lessons from the Front Lines
Первый спикер: Edwin Bodensiek
When Mid-Atlantic powerhouse Miles & Stockbridge named Edwin Bodensiek as its Chief Experience Officer in 2016, he became the first person among U.S. law firms to hold the role. The firm’s client experience model was later published as a case study in the 2018 book «Innovations in Client Experience» by Wilmington’s Ark Group. Ed previously served as head of brand and communications for Select Medical (NYSE: SEM), a public company with 43,000 employees. In 2011, while Ed was building an in-house marketing agency for the healthcare giant, the company’s CEO asked him to help design a sweeping change management effort around patient and employee experience. That became the Select Medical Way, the defining touchstone of how the $5 billion company continues to do business today -– with human-centered decision-making and culture at its core.
Ed founded Cravety to help organizations reach business goals through an experience-led strategy. Ed frequently consults on the future of marketing, user experience, and talent branding strategy, and is a sought-after public speaker, trainer, and facilitator. He is the co-founder of the Baltimore/Chesapeake network of the Customer Experience Professionals Association and Hacking HR Baltimore.
Ed’s background includes communications and marketing leadership roles with the Fulbright Scholar Program, Johns Hopkins University, and JA Worldwide. Ed was also appointed director of outreach and communications for the U.S. Department of the Treasury by the President of the United States.
Вторая тема: Accessing the Human Capital of Silicon Valley
Второй спикер: Jean-Marc Frangos, Executive Fellow at INSEAD; Executive in Residence, Plug and Play Tech Center
Jean-Marc Frangos is a Silicon Valley Corporate Innovation thought leader and startup advisor. He is a regular mentor to Silicon Valley and global entrepreneurs, for whom he provides strategic and market development advice. From his experience as the Open Innovation leader at BT (British Telecom), Jean-Marc is a recognized digital tech innovation expert with experience in areas such as 5G, TV over IP, Virtual Reality, IoT and Cloud Technologies.
Jean-Marc designed and ran several corporate incubators at BT, successfully leading 9 cohorts at BT Infinity Labs in partnership with TechHub in London. He is presently an Entrepreneur in Residence for world-renowned PlugandPlay TechCenter at their headquarters in Sunnyvale and coaches startup teams to pitch for investment and to sharpen their commercial approach for early market success. He served recently on the World Economic Forum Tech Pioneer Selection Committee and on the Access to Market Committee of the Scale-up Institute in the UK. He is an advisor to the board of the Telecom Council of Silicon Valley, an executive advisor to Fujitsu Open Innovation Gateway, and a distinguished executive fellow with INSEAD.
As a Corporate Venturing pioneer, Jean-Marc partnered with Sequoia Capital and Hambrecht and Quist to set-up an investment vehicle for BT. He created and operated methodologies for large organisations to identify, select, invest and work with startups. Jean-Marc also advised Fortune500 customers on their open innovation strategies as part of BT. He focuses now on sharing his experience as an innovation consultant.
Cases describing Jean-Marc’s global open innovation methodology have been published by London Business School, INSEAD and Harvard Business School and taught in business schools around the world. Jean-Marc has been a guest lecturer on corporate innovation at London Business School, Wharton School, INSEAD, Stanford, Tsinghua, Hitotsubashi and Keio Universities.
Jean-Marc holds a Diplôme d’Ingénieur en Télécommunications from French Grande École Telecom Sud Paris and attended the Advanced Industrial Marketing Strategy course at INSEAD and the Global Business Consortium Programme at London Business School.
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